Everything More Awesome in Newest NASCAR Brand Campaign New work emphasizes the fun and exhilaration of America's number one spectator sport. February 18, 2011 ST. LOUIS, MO – NASCAR launches two new and exciting advertising campaigns this year during the Daytona 500, led by next level work within their award winning "Everything Else is Just a Game" campaign, together with an exciting new presentation of the NASCAR Nationwide Series. Developed by NASCAR agency Jump Company of Saint Louis, "Everything Else is Just a Game" will continue to challenge the status quo, promoting NASCAR's unique position in the sports marketplace and with sports fans everywhere. Two new television spots, the first of a broader campaign, capture the notion that everyday life experiences are just more awesome with a little trademark NASCAR fun and exhilaration. The first spot, "Surround Sound", features how NASCAR fans take it up a few notches for a more perfect NASCAR viewing experience at home. A second spot, "Great Car", proves that car rental "NASCAR Style" has its obvious advantages. "Our fans cherish the great times they have with their friends and family while interacting with the sport," Christi Moll, NASCAR Sr. Director of Brand Marketing explained. "The new brand campaign really drives home that sense of fun and excitement that is unique to NASCAR." 2011 also brings fresh excitement to the NASCAR Nationwide Series. A new advertising campaign, also produced by Jump Company, provides an unusual behind-the-scenes tour of some of the changes to the Series. Through the eyes of a "somewhat informative" tour guide, fans will get an exclusive and remarkably up-close look at the new cars and their drivers in a spot titled "Tram at the Track." "NASCAR fans feast on that fun and exhilaration more than any other fan, and they know there's nothing like the full NASCAR experience," Barrett Book, Jump Company President stated. "Both of these campaigns challenge the expected." About Jump Company – Jump Company is a privately held branding, advertising, design and digital marketing agency with offices in St. Louis, Missouri and Decatur, Illinois. Founded in 2001, Jump offers a national scope of marketing experience across industries including financial services, sports and entertainment, healthcare, food and beverage, and agriculture. For further information about the "Everything Else is Just a Game" campaign and Jump Company, please contact: Barrett Book, President
Surround Sound
Great Car
Nationwide – Tram At The Tracks
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