Daytona International Speedway

 

Fans of every sport want to witness history, and the DAYTONA 500 is history in the making every year. But the 2016 event offered a milestone opportunity to experience one of the world’s greatest sporting events at the first-of-its-kind, modern motorsports stadium. Jump helped Daytona drive interest and excitement around the modern amenities and new, one-of-a-kind experience at racing’s hallowed ground. With a sold out venue, NASCAR fans and beyond were thrilled to witness Daytona’s next era at the world’s greatest race.

Client

Daytona International Speedway

Deliverables

Logo Identity – DAYTONA 500
Brand Strategy
TV
Radio
Print
Digital
Social