Golf as it was meant to be meets the game as you’ve never experienced it with this campaign for Canada’s newest high-end golf resort. Blessed with a breath-taking coastline and world-class amenities, Cabot Links truly is a departure from the typical golf destination. With this in mind, we created a campaign that mirrors unique features of the course, luxury accommodations and the picturesque landscape in Nova Scotia. Jump worked with Cabot to creatively challenge the upscale golf experience seeker, in both game and emotion, helping to push Cabot well beyond their optimistic projections. Cabot reservations were sold out in 2015 and 2016, so it’s time to book a tee time now.