Rolex 24

The Rolex 24 At Daytona is an annual 24-hour sports car endurance race. It is the crown jewel of the TUDOR United SportsCar Championship, and 2016 marked the 54th running of the prestigious, historic event. Through a creative platform, Jump helped build enthusiasm around this one-of-a-kind experience and highlight the benefits of the first Rolex 24 at the all-new motorsports stadium. Fans all around the world agree, it’s the most unique racing experience they’ll ever be a part of.

Client

Rolex 24

Deliverables

TV
Print
Radio
Digital