Brown’s Shoes
Driving e-commerce growth for a locally owned company
Brown’s Shoe Fit, traditionally known for its strong brick-and-mortar store, recently ventured into the digital marketplace. Seeking to expand their online presence and boost sales, they were in search of a digital marketing partner to help drive growth and success on their new e-commerce platform.
Performance-driven approach
Through a marketing assessment, Jump identified opportunities to enhance Brown’s Shoe Fit’s digital campaigns by implementing more effective targeting elements like keywords and remarketing, optimizing campaigns to align with best practices and adjusting spending patterns to prioritize higher-performing networks.
Increasing the bottom line
The new media strategy increased online purchases by over 53% in the first year. In the targeted display space, it also achieved a CTR that is 86% above the retail industry benchmark for Google Display.
Core deliverables
• Digital marketing assessment
• New digital media strategy
• Creative development
• Implementation of conversion tracking
• Website content updates
• Ongoing monitoring and optimizations of campaigns to drive results in real time
• Monthly performance reports
